An SEO (Search Engine Optimization) expert is responsible for optimizing websites and web pages to increase their visibility and ranking on search engines such as Google, Bing, and Yahoo. The primary job context for an SEO expert typically involves:
Analyzing website performance: An SEO expert uses various tools to analyze the performance of websites and web pages, including traffic, ranking, bounce rate, and conversion rates. Based on this analysis, they identify areas of improvement and develop strategies to enhance website performance.
Keyword research and optimization: One of the essential aspects of SEO is optimizing websites and content for specific keywords. An SEO expert conducts in-depth keyword research to identify the most relevant and high-traffic keywords for the website or web page they are optimizing. They then use these keywords strategically in website content, meta descriptions, and other on-page elements.
On-page and off-page optimization: SEO experts focus on both on-page and off-page optimization. On-page optimization involves optimizing the website's content, structure, and other on-page elements, while off-page optimization involves building backlinks and developing social media presence to improve website authority.
Developing content strategies: SEO experts work closely with content creators and strategize the content that is created to be more visible to search engines. They identify topics, keywords, and formatting that will increase traffic and improve rankings.
Staying up-to-date with search engine algorithms: SEO is an ever-changing field, and an SEO expert must stay current with changes in search engine algorithms and SEO best practices. They must also stay current with new tools and techniques to ensure the website's success.
Overall, the job context of an SEO expert involves analyzing website performance, conducting keyword research, optimizing on-page and off-page elements, developing content strategies, and staying up-to-date with search engine algorithms and best practices.
As an SEO (Search Engine Optimization) expert, your primary responsibility is to optimize a website's content and structure to increase its visibility and ranking on search engine result pages (SERPs). Some of the specific job responsibilities of an SEO expert may include:
Conducting keyword research: Identifying the most relevant keywords and phrases that people use to search for your website's products or services, and incorporating them into website content.
On-page optimization: Optimizing website pages and content for search engines, including meta tags, headings, alt tags, and other elements.
Technical optimization: Ensuring that the website has a proper structure, URL structure, site speed, and mobile responsiveness.
Link building: Developing a strategy to build high-quality inbound links to the website, which can help to improve its ranking on SERPs.
Analyzing website performance: Monitoring website traffic, analyzing performance metrics, and making changes to improve the website's search engine ranking.
Staying up-to-date with SEO best practices: Keeping up with the latest developments and trends in SEO, including changes to search engine algorithms, new tools, and techniques.
Overall, an SEO expert's main goal is to help a website rank higher on search engines, drive more traffic, and increase revenue or conversions for the website owner.
Any expert can apply
At least 5 year(s)
Good Communication Skills
Salary review after every six months