Student Training · Part-Time or Full-Time · Practice-led
100% Practical Training for Students & Career Starters
Choose part-time evening training on alternate days or regular full-time training from 10 AM to 6 PM while completing the same practical, job-relevant syllabus.
Talk to a training adviser before applyingChoose Your Training Format
Are You Looking for a Part-Time Classroom Programme or a Full-Time Training Programme?
Choose the timing that fits your routine, then select the Practical Foundation or Advanced Career Programme below.
New Batch Update Part-time batches start in the first week of every month.
Foundation Programme
Best for beginners and career starters
Practical Foundation Programme
Regular fee₹35,000
After 57% discount₹14,999
A good fit for: beginners, students, freshers, job seekers, new freelancers and small business owners.
Choose the Foundation Programme
Advanced Programme
Best for deeper, career-focused skills
Advanced Career Programme
Regular fee₹65,000
After 54% discount₹29,999
A good fit for: aspiring social media managers, performance marketers, freelancers, entrepreneurs and career-focused learners.
Choose the Advanced ProgrammeWhat you will learn
A clear progression from fundamentals to confident execution.
The syllabus remains the same in both formats. Part-time learners complete it over three or six months; regular full-time learners complete it in one or two months.
Syllabus
Foundation
The foundation programme builds essential marketing knowledge through research, profile setup, content management, and practical paid campaign fundamentals.
Month 1 Marketing & Social Media Foundations
Marketing thinking
- How online and offline marketing work together
- Customer journeys, business goals, and useful metrics
- How agency work moves from brief to delivery
- Competitor, market, and audience research
Choosing the right platform
- Business use cases for Facebook, Instagram, LinkedIn, and YouTube
- Business, creator, and personal account differences
- Reach, engagement, followers, leads, and conversions
- Matching a platform to the audience and objective
Setting up business profiles
- Facebook Page and Instagram profile optimisation
- Clear bios, contact actions, and business information
- Meta Business Suite basics
- Roles, permissions, and safe account connections
Work you will complete
- Business profile setup and audit
- Competitor observation report
- Target-audience worksheet
- Simple brand reference guide
Month 2 Content & Organic Management
Planning useful content
- Content pillars and realistic monthly calendars
- Educational, promotional, trust, and engagement content
- Festival, testimonial, product, and service-led ideas
Creating clear content
- Post, carousel, reel-cover, and story formats
- Hooks, captions, headlines, and calls to action
- Basic visual hierarchy and responsible hashtag use
Managing consistently
- Scheduling, publishing, and quality checks
- Comments, messages, and community responses
- Maintaining consistency without spam-based tactics
Reading organic results
- Reach, impressions, engagement, and profile actions
- Identifying strong and weak content
- Preparing a clear monthly performance report
Month 3 Paid Campaign Foundations
Understanding Ads Manager
- Campaign, ad set, and advertisement structure
- Awareness, engagement, traffic, message, and lead objectives
- Review processes, common rejections, and basic policy awareness
Planning audiences
- Location, age, interests, and relevant exclusions
- When broad targeting may be useful
- Introduction to custom audiences and retargeting
Building and monitoring campaigns
- Creative formats, copy, and calls to action
- Budgets, schedules, placements, and checks before launch
- Cost per result and responsible first-stage optimisation
Handling leads and reports
- Lead quality, organisation, and follow-up readiness
- Lead sheets and clear client handover
- Supervised campaign review and performance report
Advanced
The career programme continues from the foundation and adds deeper strategy, campaign analysis, workflow, and professional preparation.
Month 4 Strategy, Messaging & Creative Review
Building a strategy
- Platform-specific monthly and quarterly plans
- Content mapped to awareness, trust, and action
- Seasonal, product, service, and promotional campaigns
Developing stronger messages
- Hooks, copy frameworks, and brand storytelling
- Offers, testimonials, products, and service narratives
- Improving clarity and calls to action
Reviewing creative work
- Visual hierarchy, readability, and audience fit
- Creating variations for useful message tests
- Recognising fatigue and planning the next creative
Work you will complete
- A complete monthly strategy
- A campaign content calendar with variations
- A clear presentation explaining your decisions
Month 5 Audiences, Leads & Optimisation
Developing audiences
- Custom, engagement, video-view, and website audiences
- Lookalike audiences and retargeting foundations
- Planning audience tests with a clear question
Managing budgets responsibly
- Daily and lifetime budgets
- Testing budgets, allocation, and learning periods
- Scaling basics and avoiding unnecessary changes
Improving lead campaigns
- Lead forms, WhatsApp, and message campaigns
- Questions and messaging that support lead quality
- Introduction to landing-page campaigns
Making optimisation decisions
- CTR, CPC, frequency, and cost per result
- Creative, audience, copy, and placement tests
- Paid performance analysis with recommended actions
Month 6 Workflow, Reporting & Career Readiness
Working with requirements
- Briefs, expectations, deliverables, and realistic outcomes
- Approvals and professional communication
- Monthly planning, asset organisation, and deadlines
Reporting with clarity
- Organic and paid performance reports
- Monthly comparisons, context, and next actions
- Presenting results without misleading claims
Solving common problems
- Ad rejections, low engagement, and rising lead cost
- Poor lead quality and creative fatigue
- Access, policy, and delayed-approval challenges
Preparing for the next step
- Portfolio, interviews, freelancing, and proposals
- A final project covering strategy through reporting
- A supervised presentation you can explain confidently
Offline Classroom TrainingAvailable in Ahmedabad
Join practical, trainer-guided classroom sessions at our Ahmedabad training location.
Online Training ClassesComing Soon
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Follow our WhatsApp channel for online-class launch and batch updates.
Institute vs Agency Training
Why Should You Choose Marketing Agency Training Over Training at an Institute?
Both formats can build knowledge, but the learning environment and amount of practical application are different. Compare how each approach usually works before choosing.
Training in an InstituteClassroom-led learning
Practice-ledTraining in an AgencyWork-focused learning
Training is mainly theory-based, with concepts explained before limited practice.Training is 100% practical and focused on learning by completing real marketing tasks.
Training is commonly delivered through a shared projector or classroom display.Every student receives a dedicated computer system for individual practical work.
Students are often trained together as a group using the same demonstration.Every student works individually and receives guidance based on their own work.
Advertising practice is often limited to a small demonstration budget of about ₹300–₹500 because access to real client campaigns may be limited.Practice is not restricted to a fixed classroom budget. Students can receive supervised exposure to approved live client campaigns and their actual advertising budgets.
Live-project exposure depends on client permission, confidentiality, campaign timing, and suitability. Advertising activity always follows the approved client budget and trainer supervision.
Our Promise to Every Trainee
Three commitments that continue beyond the classroom.
We combine practical learning, career assistance, and long-term guidance so every student receives support during the programme and after completion.
100% Practical Training
Learn through hands-on assignments, individual workstation practice, campaign exercises, and work reviewed by trainers.
100% Job Placement Assistance
Available with the Full-Time Advanced Career ProgrammeReceive CV and portfolio guidance, interview preparation, opportunity sharing, and application support after programme completion.
Lifetime Support
Continue to receive learning-related guidance as marketing platforms, tools, professional workflows, and career needs evolve.
Student Feedback
Hear what our students say about their training.
Listen to students share their experience of practical learning, trainer guidance, and developing skills at DIGITAL I.
Student Feedback 01Hear about the practical learning experience
Student Feedback 02Hear directly from a DIGITAL I student
Questions people ask before joining
Get clear answers before you make a decision.
Is the programme online or offline?
Offline classroom training is currently available in Ahmedabad. Online training classes are coming soon; follow our WhatsApp channel for launch and batch updates.
Can I choose part-time or full-time training?
Yes. Part-time batches run from 6:00 PM to 7:00 PM on alternate days: Monday, Wednesday, Friday or Tuesday, Thursday, Saturday. Regular full-time training runs from 10:00 AM to 6:00 PM.
Will I learn in a large batch?
The format focuses on individual practical work. You receive a dedicated computer and complete your own assignments with trainer guidance.
Will I get live-project experience?
You may receive supervised exposure to active assignments when permissions, confidentiality, project timing, and suitability allow. No client access is promised in advance.
Do I need previous marketing experience?
No previous experience is required for the Practical Foundation or Advanced Career programmes. Both student programmes begin with structured guidance and practical work.
Which option is right for a complete beginner?
Choose the Practical Foundation Programme for structured beginner learning: three months part-time or one month regular full-time. Choose the Advanced Career Programme for the complete foundation plus deeper execution: six months part-time or two months regular full-time.
Will I practise paid advertising?
Yes. Both main programmes include paid social campaign fundamentals. The six-month path adds audience development, retargeting, lead generation, testing, and optimisation.
Do I need to bring a computer?
Bringing a computer is optional. A dedicated computer is provided for practical training, but you may bring your own laptop if you prefer to work on your own device.
What learning material is included?
You receive the structured syllabus, diary, pen, practical assignments, trainer guidance, and feedback on completed work.
What does registration cost?
A separate registration charge of ₹500 applies. Ask the team to explain the approved payment and refund terms before you register.
Are payment offers available?
The current discounted programme fees are shown in the fee structure above. Confirm seat availability, the ₹500 registration charge, and the final payable amount before making any payment.
Can I pay the training fee by credit card?
Yes. Credit-card payments are accepted. Applicable credit-card or payment-processing charges are additional, so confirm the final payable amount before completing the transaction.
Can I pay the training fee through EMI?
Yes. EMI payment options are available, subject to eligibility and the terms, interest, fees, and approval rules of your issuing bank, card provider, or payment partner. Confirm the available EMI options before paying.
Will I definitely get a job after completion?
No training programme can responsibly guarantee employment or income. This programme helps you develop practical skills, reviewed work, and clearer career readiness; outcomes still depend on your effort, portfolio, communication, and available opportunities.
